Les Haute Pockets by Stella Artois

Creative Director

Stella Artois wanted to remind people to enjoy the moment without our ever-present technological distraction: Phones. And New York's Fashion Week was the perfect moment to do it.

We created a fashion collection from scratch to convince fashionistas to put their phones away, grab a cold Stella and enjoy feeling haute.

The Film

We launched the collection with the hottest and silliest fashion film in the history of beer advertising.

Animated screens and OOH

During Fashion Week, fashionistas found us everywhere since we created animated screens, painted billboards, posters, and a huge double-decker bus.

Balaclava

We designed a balaclava. The highlight of the collection.