Hello, Again Experience

Creative / Writer

To restore Lincoln’s place in culture, we created “Hello, Again”, a digital platform that challenged people to look at the old and familiar with fresh eyes.

To launch the project, we teamed-up with Beck and Chris Milk to reimagine how people could experience a classic song. Every aspect of the experience was reinvented - from the stage, to the orchestration, to the way the song was recorded.

 

Website Hello, Again 360º

A live event with a rotating stage and 167 musicians was captured to create a unique digital experience. Users visiting the website were immersed in a 360º interactive world that changed the idea of a “live” concert by breaking down the boundaries between online and offline.